🧉 Cann Launches Cannabis-Infused, Caffeinated Social Tonic

Eaze Acquires Green Dragon (CO, FL). Trulieve Launch Clone Sales in MA. Petalfast & Dimensional Insight Bring Big Data To The Cannabis Industry. Orchid Ventures PurGuard Vape Software Platform.

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💵Deals

Eaze — Acquires Multi-State Retail Leader Green Dragon, Creating Nation’s Largest MSO Delivery Operation and Biggest California-Headquartered MSO. The combined company will operate 42 delivery and storefront retail locations and serve markets with a combined value of nearly $10 billion (California, Colorado, Michigan, and Florida). The transaction is pending local and state regulatory approval. I wrote in detail about the acquisition here.


📄Company Updates / Earnings

Trulieve — Becomes First MSO to Launch Clone Sales in Massachusetts. The Company has successfully launched a pilot program selling its premium-quality cannabis clones at its Northampton, MA dispensary, in accordance with state law. This marks a significant first-to-market entry for the Company, where it is now the only multi state operator (MSO) to provide home growers with its products in the form of consistent, healthy, top-tier plants. For citizens of Massachusetts interested in home grow, the launch of Trulieve's clone program represents a new opportunity to access the highest-quality genetics in a ready-to-grow format and ensures clone consistency and quality not previously available in the state. 

Petalfast & Dimensional Insight — Bring Big Data To The Cannabis Industry. Dimensional Insight is the leading provider of analytics, data management, and performance management solutions in the beverage alcohol industry, and is now extending its award-winning capabilities to serve the needs of the emerging cannabis industry. Traditionally one of the most challenging parts to brand building in cannabis was the lack of visibility to traditional CPG metrics. Dimensional Insight will allow Petalfast to view sell-in data and to review performance at the retail, brand, SKU, regional and salesperson level. By leveraging Dimensional Insight's proprietary technology platform, Petalfast's portfolio of cannabis brands can better scale and grow in California and beyond.

Akerna — eCommerce platform, Akerna Connect, enabling cannabis dispensaries to offer online ordering, loyalty programs, and text messaging. Through Akerna Connect, dispensaries can reach consumers digitally when they are not in store. The platform allows the dispensary to design custom campaigns with interactive content and personalized messaging to attract customers back in the store, drive traffic to their online menu, and further engage their target audiences.

Orchid Ventures — PurGuard Vape Software Platform With Age Verification to Limit Vape Usage by Minors. The Company has launched its proprietary new technology platform PurGuard, which it believes will have a significant impact on the usage of vape products by minors. Utilizing several key technologies and developing a proprietary software platform, the Company has developed an ecosystem for use in 510 thread cartridges and batteries, POD based systems, as well as disposable vaporizers. A consumer that purchases a PurGuard product, will have to verify their age through a web-based and/or mobile application that pairs with the device via Bluetooth or USB cable. The device also has an auto-lock feature that when the registered user of the device is not near the device, the device can auto-lock, eliminating the possibility of a minor using the device. PurGuard products will be available to cannabis and CBD companies worldwide by Winter 2021.


🌱Product

Cann — Launches First Of-Its-Kind Cannabis-Infused, Caffeinated Social Tonic.

The Company is launching Passion Peach Mate, the first-of-its-kind caffeinated cannabis beverage designed in collaboration with musician and Cann investor Tove Lo, Sweet Flower and Airfield Supply Co. Inspired by the popularity of vodka mate beverages in Berlin clubs, Passion Peach Mate delivers a sweet peach taste with an uplifting, energetic buzz, and is Cann's first product offering to add all-natural caffeine from mate to its signature microdose of THC. Passion Peach Mate comes in 12oz tall cans with 5mg of THC per can, and is priced at $20 per four-pack. In an interview with Forbes, she revealed it was the Cann team that brought up the idea of adding mate to the mix. “I thought was a great new twist to the usual cannabis products out there. The drink and the whole campaign is supposed to feel the way we are; flirty, sexy, delicious and weird. I think we did that.”


💻Hiring

Mana Supply Holdings — VP Cannabis Manufacturing Operations (St. Louis)

Nectar — Director of IT (Portland)


🎙️Interviews

Pure Beauty — An Inside Look at the California Cannabis Brand Attracting Investment from Notable Funds and Celebrity Investors

Cannabis Investing — Julian Lin's Highest Conviction Idea (Ever)? Cannabis.

Eater — So, You Want to Get Into the Weed Edibles Business


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