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Brooks Lustig is the CEO at Seed & Smith, a Colorado-based cannabis cultivator and dispensary operator (Denver and Louisville). A native of Boulder, Colorado, Lustig witnessed the rise of craft beer and herbal tea (Celestial Seasonings), and set his hopes on normalizing adult-use cannabis. Seed & Smith started in early 2014, focused on two things—creating exceptional cannabis products and demonstrating passion and process for doing so. They rehabbed an old forklift manufacturing facility, turning a dated industrial space into a state of the art production campus that’s open to the public.

I went on the Seed & Smith tour back in December and highly recommend anyone to check it out if you’re in Denver!

Notes:

Started Kaya Cannabis with Paul Wasicka—2nd place, 2006 World Series of Poker (WSOP). Paul Watseka used some of his $6M+ winnings to buy Southwest Alternative Care (Kaya Cannabis) in 2009. Brooks ran the cultivation side of the business—designing a 5,000 sq ft commercial grow in Boulder.

Grow Tour (Open to the Public). Seed & Smith takes you backstage to show how cannabis is grown, harvested, processed, extracted and packaged. The Company believes that transparency in the process allows guests to feel certain that the products they purchase and ultimately use are safe, consistent, and made to the highest standards. The engaging, all-inclusive tour shows you the cannabis process from beginning to end. The tour includes 4 stops:

Vegetation Room — Our plants taking root.
Bloom Room — Cannabis plants growing to the ceiling.
Packaging Pit Stop — Hold a pound of premium marijuana!
The MIP — How we process our cannabis into concentrates.

R&D. The Company takes R&D seriously—Seed & Smith was built so they could take the learnings to build additional cultivation facilities. Within the Denver grow, they have three small grow rooms (a few hundred sq ft each), built exactly the same to be able to run controlled experiments, testing different variables. They run 2-5 different variables at any time to test. They’ve looked at different mediums to grow in, lighting, nutrient programs, breeding, etc. This focus on R&D has allowed the company to attract high quality cultivators.

Big Gigantic x Seed & Smith Collaboration. Together, they introduced a limited-edition Big Gigantic DART pods: Orange Creamsicle & Purple Lemons. 100% of profits went to support the #ABigGiganticDifference Foundation.

Big Gigantic Dart - The Seed and Smith and Big Gigantic Collab

👋 The Highly Objective Podcast is hosted by Dai Truong, who leads Cannabis Investment Banking at Arlington Capital Advisors.. Third-party information presented here and links to third-party content are for informational purposes only and are not intended as a recommendation, offer or solicitation for the purchase or sale of any financial instrument, security or investment. The information provided is not warranted as to completeness or accuracy and is subject to change without notice. Linking to third-party sites in no way implies an endorsement or affiliation of any kind between Arlington Capital Advisors, LLC, or its affiliates and any third party. The information in this blog constitutes my own opinions (and any opinions posted by guest bloggers from time to time) and it should not be regarded as a description of services provided by Arlington Capital Advisors, LLC or any affiliate.

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🎙️ Podcast: Seed & Smith – CEO, Brooks…