🎙️ Podcast: springbig CEO, Jeffrey Harris

The founding story & pivot to Cannabis Loyalty, revisiting Seed/Series A/Series B funding rounds, why the company chose to go public now via the Tuatara SPAC, and what's next

🔊 Listen Here

Springbig announced earlier this week that they were going public by merging into the Tuatara SPAC. I caught up with CEO, Jeffrey Harris, to revisit the founding story, previous funding rounds, and where the company is headed:


  • Started in 2014 as loyalty solution (digital punch cards) for retailers

  • Pivoted in 2016 after seeing two Cannabis retailers on the platform and spending 5-10x ($1,000-$2,000/month) more than other retailers on the platform

  • Raised $3.2M Seed (December 2017) led by Mike Gamson (Venture Partner at Next Play Ventures), Green Acre Capital and HALLEY Venture Partners also invested

  • Raised $5M Series A (December 2018) led by Altitude Investment Management

  • Raised $11.5M Series B (August 2020) led by TVC Capital, which seems to have a thesis around Cannabis software (also invested in GrowFlow around the same time)

👋 The Highly Objective Podcast is hosted by Dai Truong. Third-party information presented here and links to third-party content are for informational purposes only and are not intended as a recommendation, offer or solicitation for the purchase or sale of any financial instrument, security or investment.  The information provided is not warranted as to completeness or accuracy and is subject to change without notice. Linking to third-party sites in no way implies an endorsement or affiliation of any kind between Arlington Capital Advisors, LLC, or its affiliates and any third party.  The information in this blog constitutes my own opinions (and any opinions posted by guest bloggers from time to time) and it should not be regarded as a description of services provided by Arlington Capital Advisors, LLC or any affiliate.