📈 4/20/24 Data Roundup
What data from Headset, AIQ, Treez, Flowhub and Cova tells us about how 4/20 compared to previous years.
With 4/20/24 landing on a Saturday, I thought it would be interesting to take a look at the data that Cannatech companies provided.
State Data:
Massachusetts adult-use retailers sold $8.5 million, topping last year’s 4/20 sales total of $7.2 million and the previous single-day sales record of $7.5 million, which was set on Nov. 22, 2023.
Headset data is from $83.6M in sales receipts across the US and Canada, accounting for over 6 million units sold.
🏔️ OR saw the highest sales boost at 2.9x, while PA saw the lowest at 1.7x
🥤 Beverages sold 3x units, while sales were up 1.5x
📈 On a typical week about 35% of total sales comes from Friday and Saturday. A strong Friday on 4/19 and a monster Saturday 4/20 saw almost half of the weeks sales on just these two days
AIQ retailers sent 31M individual messages (23M emails, 7.1M texts, 791K push notifications, 140K voice drops), up ~2M (7%) from 2023.
📲 Mobile apps are growing, push notifications saw a a +87% increase Y/Y
💰 +60% increase in AIQ discount redemptions in 2024 during the holiday weekend
🛒 +79% increase in online orders in the holiday weekend 2024
Treez is pulling additional 420 trends & data to share.
🌲 100% uptime from our POS system throughout the weekend
🌲 1.5x increase in units sold on 4/19 when comparing the prior week
🌲 Nearly a 2x increase in customers, tix, gross sales & units from 420 '23 to '24
🌲 3x increase in units sold when comparing last weekend to 420 weekend
🌲 5% jump in discounts applied comparing last holiday to this year
🌲 A tie for top selling product type has emerged, with flower & prerolls each owning a 25% slice - check out the full pie chart for the exact breakdown
Flowhub dispensaries saw a 182% increase in 420 sales over a typical Saturday.
📈 Compared to 2023, dispensaries saw a 7% increase in average sales volume Y/Y
🖥️ Flowhub has built an entirely new platform from the ground up over the past 3 years and is a profitable company with the most modern in the cannatech space
Cova Software has had 100% uptime for the past 7 years.
Jane Technologies handled over half a million transactions, totaling $23.9M in sales, an 8% decrease from 2023. Combined sales for 4/19 and 4/20 totaled $45.7M, up 14% from the previous highest two-day total.
🌿 Flower was the top-selling product categories with sales of $9.4M, followed by vapes at $6.2M, edibles at $3.2M, pre-rolls at $2.1M, and extracts at $1.4M
💨 The most popular brands driving these sales included RYTHM, &Shine, STIIIZY, Savvy, and Float
🏷️ Average discount of 37% on 4/20
Others that may potentially share data/performance: