Stock Spirits buys Clan Campbell whisky from Pernod Ricard
And other beverage industry news from June 21-30, 2023.
🤝 M&A:
Stock Spirits buys Clan Campbell whisky from Pernod Ricard. In its statement, the company called Clan Campbell “one of the leading brands” among the blended 12-year-old Scotch whiskies sold in France. It is also sold in other European markets including Spain and Italy. The company recently launched a rum-based spirit drink under the Clan Caribbean brand. 1.3M cases of Clan Campbell were sold in the last financial year. UK-based Stock Spirits, acquired by private-equity firm CVC Capital Partners for GBP 750M, has a portfolio that includes Żołądkowa Gorzka (vodka), Stock Prestige (vodka), Żołądkowa de Luxe (vodka) Lubelska (vodka), Božkov Republica (rum), Limoncè (limoncello) and Stock 84 (brandy), Millhill’s Gin and Fernet Stock.
Lucky Jack coffee quietly exited to private label manufacturer Magnum Coffee Roastery in mid-May. The acquisition builds on the two companies existing relationship: Lucky Jack had been a Magnum client over the years sourcing green coffee beans and for wholesale purposes.
💰 Capital Raises:
N/A
🥃 Whiskey:
Still Austin Whiskey Co. Launches Bottled in Bond Seasonal Series
🌵 Mezcal / Tequila:
Cierto, founded by VC Todd Chaffee, is being distributed by Southern Glazer's Wine & Spirits. Launched in nine states in February of 2023, it is now in 40 with plans to be in every state by the end of the year. Its four expressions, Blanco, Reposado, Añjeo, and Extra Añjeo, start at $89.
📈 Data:
Research from CGA’s On Premise User Survey shows that the average RTD drinker is young, a little wealthier than the average American, and dine out often.
Hard Teas are driving the growth within FMBs; the subcategory increased dollar sales +38.7% YTD, to nearly $385 million, now accounting for 2.3% share of total beer dollar sales in NIQ-tracked channels. Across all outlets (on- and off-premise), dollar sales for hard tea have improved +31% YTD versus 2022, maintaining that momentum in the last four weeks (+39% L4W).
RTD spirit preference—More than two-thirds (70%) of American consumers are more likely to opt for a vodka-based ready-to-drink (RTD) beverage over any other spirit. Tequila comes in second with more than half of RTD consumers, rum was selected by 42%, and gin was found to be the least appealing white spirit base (30%). Meanwhile, whisky (43%) is almost twice as desirable as brandy and Cognac (23%).
The total spirits category is up 2.1% year-over-year, led by tequila (6%), Whiskey (2.5%), and vodka (0.8%). As for vodka types, unflavored vodka remains the most in-demand type, with 2.1% growth, compared to more negatively performing flavored vodka (-3.3%), which holds the category back.
Before the first lockdown of the Covid-19 pandemic (March 2020), sales of Tequila in UK shops and supermarkets were recorded to be worth £17 million (US$20.5m), however in the 12 months to 26 March 2022, sales were worth £33m (US$39m), equating to a 94% increase in sales.
💧 Product:
The playground demand for Prime energy drinks, explained
The Pornstar Martini (passionfruit, vanilla, vodka & citrus) is the second most-searched for Cocktail on Google, behind the Margarita.
6666 Ranch launches in ~200 The Save Mart Companies (TSMC) stores (Save Mart, Lucky, and FoodMaxx)
Muscle Milk posted double-digit growth in 2022 and is replicating that again this year, according to PepsiCo. The company said the brand also is gaining market share as it finds broader appeal among consumers as an ingredient in coffee, ice cream and baked goods.
Great Lakes Brewing Co. Launches Limited Rocket Pop Hard Seltzer
🏨 Earnings:
National Beverage Corp (Q4 and FY ended April 29, 2023): FY Q4 2023: Net sales of $287M; Gross margins grew 130 bps to 36% GM; Net income increased 6% to $36M; and EPS increased to $0.39. FY2023: Net sales increased $35M to a record $1.2B; Net income was $142M; EPS was $1.52; and Net cash generated by operations was $162M.