Altria rumored to acquire NJOY for up to $3.25B ($2.75B + $500M Earn-Out)
www.highlyobjective.com
NJOY has ~3% market share of U.S. e-cig sales. Revenue estimates puts it at $150M in 2022 (15% decline Y/Y). The company sells a battery, refillable pods, and disposable vapes.
Altria rumored to acquire NJOY for up to $3.25B ($2.75B + $500M Earn-Out)
Altria rumored to acquire NJOY for up to…
Altria rumored to acquire NJOY for up to $3.25B ($2.75B + $500M Earn-Out)
NJOY has ~3% market share of U.S. e-cig sales. Revenue estimates puts it at $150M in 2022 (15% decline Y/Y). The company sells a battery, refillable pods, and disposable vapes.