đ Deep Dive: Wyld acquires Grön (Undisclosed)
The combined organization will include ~1,400 employees. Wyld is currently available in ~7,500 retail locations while Grön is currently available in ~4,500 retail locations.
Press Release
Wyld Acquires Grön in Major Industry Transaction. Two Of The Cannabis Industryâs Most Acclaimed And Successful Edibles Brands Are Joining Forces, Combining Their Market Expertise, Distribution Networks And Product Innovation Pipelines To Create The Unquestioned Leader In Cannabis Edibles.
PORTLAND, Ore., Jan. 05, 2026 (GLOBE NEWSWIRE) -- Wyld, the most recognized and widely available cannabis edibles brand in North America, today announced the acquisition of Grön, a pioneering women-led edibles company known for its innovation, craftsmanship, and premium product portfolio. Both companies were founded in Oregon and remain proudly headquartered in the state, sharing deep roots in the market that helped shape the cannabis edible category. The transaction is expected to go into effect in Q1 2026, subject to regulatory approvals.
This combination of Wyld and Grön brings together two of the cannabis edibles category leaders with shared roots, shared standards, and a long-term vision for building the most trusted and complete edibles offering in the $4.8 Billion edibles marketplace. Combining the companies creates an alignment around quality, innovation, and long-term category leadership, and positions the businesses for long-term growth. Designed to strengthen both brands, the acquisition provides Grön with additional resources to reach more consumers across several markets that Wyld is currently operating in while allowing Grönâs core business to continue operating and growing. Rather than changing what already works, the acquisition strengthens the infrastructure behind two brands that consumers already know and trust.
âThis acquisition is about scaling a brand thatâs already winning,â said Aaron Morris, Founder and CEO of Wyld. âGrön has built exceptional products and a deeply trusted brand. Our goal is to support its continued growth by pairing Grönâs creativity and innovation with Wyldâs infrastructure, reach, and operational strengthâwithout compromising what makes Grön special.â
Grön, together with Wyld and Good Tide now span the full spectrum of how consumers enjoy cannabis ediblesâfrom real fruit gummies with bold candy flavors to chocolates, and rosin-based offerings. Each brand remains authentic to its own identity while collectively offering retailers and consumers more ways to meet diverse preferences and occasions. The focus remains on quality, consistency, and consumer excellence. There are no plans to change products, formulations, or brand identities, and no plans to introduce co-branded or âa Wyld companyâ packaging. Grön will continue to operate as Grönâsame products, same quality, same creative DNA.
âGrön was built with purpose from day one, rooted in quality, creativity, and a deep respect for the people who choose our products,â said Christine Apple, Founder and CEO of Grön. âJoining forces with Wyld allows us to thoughtfully scale what we do best while staying true to who we are. We share the same values, the same standards, and the same commitment to making exceptional edibles, and together weâre expanding our ability to bring that experience to more consumers without losing our roots.â
Following the acquisition, the combined scale strengthens supply reliability, improves execution, and supports continued innovation across markets. The combined reach of the merged companies will provide more choice and better access to premium cannabis edibles for consumers. Wyld is currently available across 16 U.S. states and Canada, and found in approximately 7,500 retail locations throughout the regulated cannabis market. Grön currently has 75 different products available across 9 U.S. states and Canada and available in close to 4500 retail locations. The combined organization will include approximately 1,400 employees, with roughly 1,100 team members at Wyld and 300 at Grön. Grön will continue to be brand-led, with its existing team guiding brand strategy, product innovation, and creative direction.
From the Founders:
âI want to give mad respect and props to Christine Apple and the entire Grön team! The brand that Christine Apple built is a truly special kind of beast and has been the fastest growing edible brand for many years now and holds a #3 market share position in North America.
Similar to us, they have bootstrapped their way into being a top national player - so stop with the echo chamber that no cannabis companies are profitable! We are honored with the opportunity to carry the torch and bring Grön to new heights!
While everyone continues to ignore Oregon cause the the market is 'too saturated' or 'too priced compressed'' - the truth is that Oregon is one of the hardest cannabis markets. I am a proud Oregonian, and the fact that both of these brands were born in the Oregon medical market, should help convince you why competition is good for building brands. We could not be more excited for this synergy! Welcome abroad the Wyld crazy train Christine Apple and Grön!
I hope you kept your middle fingers out! We hold em high over here!
The grand plan is finally unfolding, and we are fucking amped to truly let the games begin.
(Now let's let the industry do all the math on what this actually means... đ )â
â Aaron Morris, Wyld CEO
âToday marks one of the most impactful days of my life, and I couldnât be more proud of this company and the incredible team who built it.
Grön began as a creative side quest 11 years ago in my home kitchen. Never in a million years did I imagine it would grow into what it is today. I am deeply honored and humbled by this industry, and incredibly proud to be part of it.
The acquisition of Grön by Wyld is a monumental milestone for brands, and for the industry in general. It marks the beginning of an exciting new chapter for this brandâone Iâve had the privilege of nurturing from the very beginning.
There were many moments along the way when I wondered if we could pull it off. This industry is not for the faint of heart. We grew this company fundamentally without outside investment and somehow rose to become a top player in the category.
What has always mattered most to usâand always willâare relationships: honoring our word and building meaningful partnerships. I want to personally thank the partners, retailers, staff, friends, and loyal customers who believed in us and helped pave the way. And thank you to Aaron Morris and the entire Wyld team for truly understanding and valuing this brand for what she is. I canât imagine anyone better to take Grön into its next era.
Outside of raising my two children, building this company is the greatest accomplishment of my life. Iâm excited for whatâs aheadâfor Grön, for Wyld, and for an industry that continues to grow and thrive.
Brands are the future.â
â Christine Apple, Grön CEO
Rationale
Consolidation of the âOregon Powerhousesâ: Both brands were founded in Oregon and have followed similar aggressive multi-state expansion strategies. The acquisition allows Wyld to consolidate market share in âoverlapâ states where both brands already command significant shelf space, particularly in mature markets like Arizona, Oregon, and Nevada. In mature markets like Colorado, Nevada, and Oregon, Wyld already commands over 30% of the edibles category. 1 Adding Grönâs double-digit share effectively creates a near-monopoly on shelf space for premium edibles in these regions.
Product Diversification: Wyld is the dominant leader in gummies (chews), holding the #1 spot in seven major markets (CA, AZ, CO, MI, NV, OR, WA) as of late 20251. Grön provides an immediate âmoatâ in the chocolate category, which accounts for over 20% of Grönâs total sales.
Infrastructure: Wyldâs manufacturing facilities will be utilized to scale Grönâs unique formats, like their âSugar-Coated Pearls,â into markets where Grön currently lacks a footprint.
Expansion into Emerging East Coast Markets: The deal strengthens the combined entityâs position in the high-growth New York, New Jersey, and Ohio markets, where both brands have recently established a foothold.
Infrastructure Synergy: Wyldâs massive operational scale in provides a ready-made platform to introduce Grönâs unique product SKUs, such as their âSugar-Coated Pearls,â into the nationâs largest cannabis markets.
International Dominance: Both companies have successfully navigated the complex Canadian regulatory landscape; their combined Canadian operations represent the most significant international footprint of any U.S.-based edibles brand.
The following data outlines the operational status for both brands following the consummation of the deal. The brands overlap in 9 key U.S. states and Canada, while Wyld provides the combined entity with exclusive access to 8 additional high-value markets.
The Headset Data Breakdown, from the regulated cannabis markets Headset tracks (AZ, CA, CO, CT, FL, IL, MD, MA, MI, MO, NV, NJ, NY, OH, OR, WA):
Wyld (The Powerhouse): Maintaining a massive $423M+ revenue base (2025) with steady 5.2% growth. Grön (The Rocket Ship): Growing 3.4x faster than Wyld at a staggering +17.6% growth rate ($157M).
Combination creates $580M+ in annual Retail sales, dominating the shelf from premium chocolates to high-velocity gummies.
The top 10 edibles brands accounted for ~$1.2B, > 50% of a $2.2B category.
Post-acquisition, this portfolio represents ~49% of the top 10 edibles brand revenue and ~26.5% of total category sales in tracked markets.
Wyld
â Rank: #1 Edibles brand (2x next largest brand), Share of Edibles: 9.8%
Grön
â Rank: #4 in Edibles, #2 in Chocolates, Share of Edibles: 2.8%
Good Tide (owned by Wyld)
â Rank in Edibles: #8, Share of Edibles: 1.9%
Wyld Brand House:
â #1 brand house in edibles, Wyld Brand House (Wyld and Good Tide) are carried by 50% of all doors across the country (in edibles the second most available is at 30%)
Hoodie Analytics
Wyld 2025 Retail Revenue of ~$352M and Grön with Retail Revenue of ~$88M
The Wyld + Grön combination creates the unquestioned #1 edibles company in New York and New Jersey (and other markets across the country).
Some interesting points from New York and New Jersey looking at Q4 2025. No matter how you slice it: units, sales, or share of shelf, Wyld/Grön own ~20% of the New York and New Jersey edibles market. In New Jersey, Wyld and Grön held their own behind Verano (Savvy/Encore) in the second and third spots. This combination puts them ahead of Verano in first position by all measures and leaves the next closest competitor Kiva in the dust.
In New York, before the transaction, Wyld and Grön sat behind Kiva and Off Hours by most measures. Now they sit comfortably in first position by all measures.
Interviews: